About the report
At the start of 2021, we began a programme of work to better understand the impact of digital technology on children’s wellbeing, which led us to creating a framework for defining and measuring this with partners at the University of Leicester and Revealing Reality. We published our Children’s Wellbeing in a Digital World Index Report in January this year which for the first time clearly showed the relationship between technology usage and wellbeing impacts.
The research indicated that not only how long they spend, but crucially what they do online affects children’s wellbeing, both positively and negatively across four key dimensions – developmental, emotional, physical, and social. It also started to reveal how parents own digital usage and behaviours, along with parenting style, can play a large role in how their children participate and experience the digital world.
This new report, supported by Google, expands on the importance of parental influence on children’s digital activity and the subsequent wellbeing outcomes. Using data from our regular survey of 2,000 parents alongside the Index, we explore parenting approaches and the impact on children’s wellbeing in the digital world in relation to:
- Digital behaviours within families
- Parental digital skills and confidence
- Parental awareness of and engagement with of what children are doing online
- The monitoring and mediation of children’s digital activity